ePure 2023 Christmas Set Packaging
The ePure brand entrusted us this year with the special task of creating a set of packaging to celebrate the 2023 Christmas season while promoting their three product lines: facial masks, moisturizer, and facial cleanser. We approached this design concept with a focus on cuteness, a fairytale theme, and the imagery of a young girl. As for the design style, we embraced a Nordic aesthetic with hand-drawn illustrations, utilizing a two to three-color palette as the primary visual effect.
In terms of packaging structure, we opted for a design reminiscent of a traditional milk box. This choice not only allows for the storage of three different product sets with varying weights but also makes it convenient to pair with a ribbon. The packaging is easy to handle and carry, ensuring consumers find it comfortable to hold. In terms of finishing touches, we proposed the use of rose gold stamping on one side for a luxurious embossed effect, which indeed enhances the overall visual appeal and sophistication.
The final product is undeniably eye-catching, whether considering the packaging's structure or its visual design. It captivates the attention of women, piquing their desire to own it.
Client / ePure Malaysia
Art Director / Jay Lim
Art Director / Jay Lim
Illustrator / Carol Chan
Designers / Carol Chan, Ray, Liyi & Chen Jia
